Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Small businesses are vital in developing countries. Usually, the marketplaces most impoverished areas subsistence marketplaces, and small frequently created as only form of for entrepreneur their family. These working have distinct marketing needs. may require leadership to use capabilities be competitive. This paper analyzes mediation sources competitive advantage using a partial least square technique timber industry data from region Argentina. confirms that transformational source businesses. In particular, leaders generate advantage.